Elena Cotar — The Experimentation Witch
Senior CRO Developer at Community Fibre. Speaker, mentor, and craftsperson of the small, well-measured change.
The work
I've shipped over 200 A/B tests across e-commerce, telecoms and SaaS surfaces. My day job is at Community Fibre, where I write variants, debug selectors, and argue for the discipline of a pre-registered hypothesis.
The mentorship
I've mentored over 60 developers through Orange Digital Center and TechWomen Moldova. Most of them had never heard of CRO when we started — all of them shipped a real test before we finished.
The stages
Speaker at Moldova DevCon, Startup Moldova Summit, and more. I talk about experimentation as a craft, not a tool.
The mission
The Grimoire Shop exists to teach the craft I do every day. Real tests. Real code. Real results — wrapped in a little witchcraft to make the discipline stick.
"I put a spell on you. Now you experiment."